Just do it, marketers say (Los Angeles Times)
Nike, PetSmart and other companies are trying to sell their brands by inviting consumers to take part in activities linked to the product or service. Twice a week, 30 or more people gather at the Nike store in Portland, Ore., and go for an evening run. Afterward the members of the Niketown running club chat in the store over refreshments. Nike’s staff keeps track of their performances and …